If it is true that technology has come to change our lives favorably thanks to our having access to every time more information in a rapid manner, being able to be connected to the rest of the world through the use of common-use devices, and even to being able to obtaining products and services from the comfort of our homes and offices, we must not turn a blind eye to the detrimental effects generated by the fact of depending on it so greatly.

Today I would like to make a little reflection about the repercussions on the hotel industry of the growing demand of Electronic Travel Agencies, or OTA’s, as the use of the different electronic platforms for the purchase of lodging services grows bigger every time. This has lately become one of the topics that most concern and impact on the development of the hospitality industry, including the own hotels and the conventional travel agencies

The rationale of a travel agency is to bring final or potential customers closer to the touristic products and services they might be interested in.  They also take on the hard work of finding out the wishes, needs and expectations of every traveler to help in his or her reservation in a comfortable, warm and above all, SAFE way.

In the beginning it was the hotels themselves who fed the OTA’s with their products, but unfortunately this theme has got out of hands in the last few years, as we now find ourselves in a competition where electronic companies have been favored, risking the activity of those who enjoy designing travel experiences and the job opportunities for many people.

To sum it up, I think the matter must be addressed to find a balance between both types of activity in order to guarantee that all companies can compete and thrive at the same time.

Mexico Boutique Hotels is a living example of a company born inspired in a dream and in the need to advise traveler so they can get to know and enjoy our country through the enchanting hotels we represent.